It’s been a long time coming, but the brand new observation wheel is now towering proudly over the Steel Pier. And while it is not open to the public just yet — it is slated to open Oct. 5 — excitement and buzz is thick in the air.

So — why a wheel?

“We were looking for a unique attraction that could be a year-round attraction for the pier. And the observation wheel was the perfect fit. We have been looking into it for several years, and this was the right time,” says Anthony Catanoso, owner of Steel Pier. “The wheel has the ability to do as much business as the entire pier combined.”

For those not familiar with the concept, an observation wheel may look similar to a traditional ferris wheel, but there are some major differences that make this new attraction anything but traditional.


1000 Boardwalk, Atlantic City, NJ 08401


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